When I was working at the International trade Center, I learned one very important rule: always ask in the shop where the product is coming from! This small action could influence the supply chain of that product as if the customers are asking then the shops will start to do the same.
Apparently, now I can ask even where the energy is coming from! IDEAL institute in Brazil introduced the solar energy label called "Celo Solar" in order to give visibility for solar energy. It's been a long time, Brazil needed something to encourages companies to install the solar energy at least for the marketing reasons. Yet, this label is unknown in Brazil even within the specialists in this area. Moreover, after I went through the guide to obtain this certificate, I got an impression that it's not so easy. Many papers are required including the marketing plan on how it's going to be promoted. Indeed, these criterias will provide a certain credibility for a label, yet it will require a long time to be well-known.
Apparently, now I can ask even where the energy is coming from! IDEAL institute in Brazil introduced the solar energy label called "Celo Solar" in order to give visibility for solar energy. It's been a long time, Brazil needed something to encourages companies to install the solar energy at least for the marketing reasons. Yet, this label is unknown in Brazil even within the specialists in this area. Moreover, after I went through the guide to obtain this certificate, I got an impression that it's not so easy. Many papers are required including the marketing plan on how it's going to be promoted. Indeed, these criterias will provide a certain credibility for a label, yet it will require a long time to be well-known.
For more info: http://www.selosolar.com.br/en/selo-solar/
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